OPTIMISM IS A SUPER POWER!

IT’S SCIENTIFICALLY PROVEN TO HELP PEOPLE LIVE LONGER, HAPPIER, HEALTHIER LIVES.

RoC’s commitment to help educate people about the proven power of optimism is a key step in our mission to change the way people relate to – and look forward to - their futures.

Whatever age or stage of life you may be in, the power of Optimism has the potential to impact -- your health, happiness, skin, and longevity. Our panel of experts, including long-time Optimist Sarah Jessica Parker, add further confirmation.Learn more about the proven power of optimism

#BEAROC

SO, WHAT DOES #BEAROC MEAN?

When you choose to #BeARoC in your own life, and become a positive advocate for yourself, for your future, and for others - the effect is radical. Together we can create a more optimistic and positive environment. That’s why we launched #BeARoC on TikTok, partnering with our ambassador Sarah Jessica Parker & creators like @mikaylanogueira and @glamzilla.

Share your #BeARoC story for a chance to be featured on RoC's social channels. Help us spread the word on the powerful impact of Optimism in your daily life.

THE POSITIVE IMPACT OF OPTIMISM

There is growing scientific evidence that embracing optimism has a positive impact on our futures. We consulted optimism experts and have identified some of the long-term benefits of optimism.

People who practice optimism…

STAY HEALTHIER OVER TIME
Optimists have a 24% increased likelihood of no chronic diseases, no cognitive impairment, and good physical health over time.
IMPROVE MENTAL RESILIENCE
Optimism is a key tool used in cognitive behavioral therapy, helping people reframe how they think about themselves and their futures in a more positive light.
LIVE LONGER
Optimists live an average 11-15% longer3 and women who are optimistic have greater odds of living above the age of 90.
HAVE SMOOTHER SKIN
Anxiety about the future causes stress, leading to a loss of collagen & elastin that affect our skin’s health. But practicing optimism is like using an antioxidant – it helps reduce stress and in turn, keeps our skin smoother long-term.

PRACTICING OPTIMISM

We know that developing a positive mindset doesn’t happen overnight, it takes time. That’s why we’ve asked our panel of experts to share ways we can implement more optimism in our everyday lives:

Sarah Jessica Parker
Living as an Optimist

Sarah Jessica Parker, actor & RoC user talks about how being an optimist has benefited her throughout her life.

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Josie Howard, MD
The Connection Between Optimism and Skin Health

Dr. Howard discusses the profound connection between the skin and mind, and how cultivating optimism in life can promote mental and physical health.

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Shani Tran, LPCC
You Don't Have To Know What You Want To Be

Shani encourages individuals not to worry about knowing what they want to be but to focus on discovering who they want to be as a person, embracing self-discovery and personal growth.

Learn More
Sarah Jessica Parker

““The RoC® #LookForwardProject feels like an ongoing conversation. Optimism is the gateway to possibilities in life. I rely on it.””

Sarah Jessica Parker

ACTOR AND LONG-TIME OPTIMIST

Sarah Jessica Parker

ACTOR AND LONG-TIME OPTIMIST

Sarah Jessica Parker

““The RoC® #LookForwardProject feels like an ongoing conversation. Optimism is the gateway to possibilities in life. I rely on it.””

OUR COMMITMENT TO LOOKING FORWARD

Through the RoC® #LookForwardProject we’ll inspire women to enjoy every age and look forward to all that’s yet to come.


We promise to

Continue our commitment to not retouch; in an effort to portray realistic depictions of skin
Add guidelines to influencer contracts and briefs to ask partners to not use skin altering filters in their RoC Skincare content that promote unrealistic beauty standards
Continue our partnership with the SeekHer Foundation, a non-profit organization that advocates for women’s mental health

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